Our Story

Earthyweaves begins with a legacy—but it does not belong to one person.

It comes from a larger ecosystem of weavers, families, and communities
for whom handloom was never heritage—it was everyday life.

Across regions like Sambalpur, Pochampally, and Kotpad, weaving was not occasional work.
It was how people lived, earned, and expressed identity.

Leaders like Padma Shri Kruthartha Acharya, and many others across India, worked tirelessly to preserve these traditions—building cooperatives, supporting artisans, and keeping handloom alive through changing times.
And yet today, many of these crafts stand at the edge of decline.

Over time, that reality began to shift.

Handloom moved out of everyday wardrobes.
It became occasional. Then ceremonial.
And slowly, it started disappearing from daily use.

At the same time, fast fashion took over—
faster, cheaper, and increasingly disconnected from people and process.

This is the gap Earthyweaves was created to address.

Not to preserve handloom as it is—
but to bring it back into how we live today.

Founded in 2023, Earthyweaves brings together
design, research, and artisan partnerships
to reimagine handloom as everyday workwear.

We work directly with artisan clusters—
rethinking silhouettes, improving functionality,
and building consistent, meaningful demand.

Because craft does not survive on appreciation.
It survives when it is worn.

This is not revival for the sake of nostalgia.
It is about relevance, dignity, and continuity.

Today, Earthyweaves is a growing collective—
of artisans, designers, and builders—
working to make handloom part of everyday life again.

Team

Earthyweaves is a small, intentional team.
We work across design, sourcing, operations, and storytelling—
bringing together people from backgrounds in social impact, craft, and entrepreneurship.

We also work closely with:
Artisan partners
Weaver clusters
Local production teams

For us, the “team” extends beyond the organisation—
it includes everyone involved in bringing each piece to life.

Swetali Mahapatra, Co-founder

Swetali's journey with handloom is deeply personal. She grew up in Sambalpur, surrounded by the legacy of Sambalpuri weaving — her great-grandfather, Padma Shri Kruthartha Acharya, spent his life preserving and promoting this craft. After over a decade working across education and social impact at organisations like Teach For India, Vedantu, and Great Learning, she founded Earthyweaves in 2023 to carry that legacy forward.
What began as a personal question — why has handloom disappeared from everyday life? — became a larger mission. Today, she works closely with artisan communities, building Earthyweaves as a brand that is thoughtful, grounded, and rooted in real impact. She is a doctoral candidate researching handloom ecosystems at NIFT, incubated at ISB-AIC, NSRCEL, and WeHub, and a WomenLeaders India Fellow with Reliance Foundation and Vital Voices.

Arpita Mahapatra, Co-founder

Arpita carries what research can gesture at but never fully capture — the living memory of a tradition.
The granddaughter of Padma Shri Kruthartha Acharya, she grew up watching weavers work, understanding the language of the loom before she understood its significance. Decades of living with handloom — in her saris, her home, her gifts, her daily choices — gave her an education no institution offers: how a Sambalpuri fabric should feel against the skin, what a motif means, when a dye is right, and how to tell the pure from the imitation.
Her presence in Earthyweaves anchors the brand in its history and authenticity — ensuring that as we build forward, we remain deeply connected to where it all began.

Rohith Muthyala, Co-founder

Rohith approaches Indian craft with deep respect — for the people, the process, and the knowledge embedded in every weave.
With a background in engineering and technology, he sees digital systems not as a replacement for craft, but as infrastructure that carries it further. A weaver's work shouldn't stop at the village boundary. Rohith builds the systems that make sure it doesn't. At Earthyweaves, he brings structure to operations and production — ensuring the brand can scale without losing what it stands for.
His core belief is simple: sustainability isn't a trend, it's a way of working in balance with people, process, and the larger ecosystem.

Button label
Deep Green and Black Sambalpuri Cotton Saree - Earthyweaves

S Deeptanjali, Co-founder

Deeptanjali brings over 14 years of expertise in product innovation, engineering, and strategic leadership — and a deep commitment to India's cultural heritage.
As an IKS researcher at IIT Hyderabad, she works at the intersection of technology and Indic knowledge systems, reimagining how tradition can thrive in a modern world. At Earthyweaves, she integrates rigorous product thinking with a reverence for craft — shaping offerings that are design-forward without being disconnected from their roots.
Her work strengthens Earthyweaves' ability to build purposefully — where innovation and authenticity aren't in tension, but the same thing.